Digital Strategist

Central Michigan University

Mount Pleasant, MI, USA


US$53-65k (annually)


Full time

Nov 4

Position Summary

Reporting to the director of digital strategy, the digital strategist position provides leadership, consultation, advice, and project management to academic and administrative units across campus. Each web strategist has a portfolio of institutional clients to manage and collaborate with to ensure CMU brand alignment and robust, engaging content. The incumbents will help create a cohesive user experience and provide support to campus content publishers.

Required Qualifications

  • Bachelor's degree in digital media, marketing, communications, journalism, design or related field.
  • One year of relevant experience.
  • Possess strong understanding of digital strategy, design, production and project management as well as digital marketing and accessibility.
  • Ability to translate complex and varied inputs including data, user research, strategic direction, and broad industry research into compelling stories and actionable web content, in order to identify feasible options and evaluate strategic trade-offs.
  • Ability to meet deadlines and work on multiple initiatives and projects simultaneously.
  • Excellent organizational and prioritization skills, with some project management experience. 
  • Possess strategic mindset with outstanding program management and the ability to track multiple project deliverables and thrive in a complex, dynamic environment. 
  • Experience working with an enterprise-class content management system or digital experience platform.
  • Strong customer service orientation. Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude.
  • Possess critical thinking, analytical, and creative talent to develop a concept, idea, or content into a strong visual presentation that maximizes marketing effectiveness.
  • Ability to effectively present conceptual solutions to stakeholders and team members and key stakeholders. Experience leading internal and client presentations.
  • Excellent written and verbal communication, including strong editing, grammar, and proofreading skills.
  • Experience working cross-functionally within a team.
  • Ability to work independently, as well as on a team.

Duties & Responsibilities

  • Documents development tasks for content and creative work with appropriate context as needed including all current and historical data necessary to populate appropriate areas of the website.
  • Provides accurate level of effort estimates based on business requirements.
  • Works with a portfolio of institutional clients to build, maintain, and enhance vital web properties that reflect CMU's brand and follow best practices for digital communications.
  • Works with clients to develop solutions to emerging site needs and to solve site-related issues. 
  • Meets with clients to plan the strategy for new web pages or sections to ensure that each page has a clear audience, purpose, owner, and review cycle.
  • Provides consultation on best practices in information architecture, writing for the web, and accessibility. 
  • Manages the development or acquisition of new assets (photo, video, illustration) for client sites.
  • Manages processes for regular content review of key pages and ensures all pages are reviewed on a regular schedule. 
  • Organizes and collects content from clients, including outreach and consultation with faculty and staff to develop content. 
  • Provides content review and remediation, as well as publishing support, as needed. 
  • Provides initial orientation and training for new page editors. 
  • Provides insights on website analytics on a monthly basis.
  • Runs and shares web maintenance reports (for example, broken link reports) on a monthly basis.
  • Performs other duties as assigned.

Message to Applicants

Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community.

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

Position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified.

Employee Group 

Professional & Administrative -Salary

Pay Range

$53,000 - $65,000




University Communications 

Position Status 


Employment Status




Position Type 

12 month

Weekly Work Schedule 

M-F 8 a.m. - 5 p.m.; evenings & weekends as required. 


Mount Pleasant, MI 

About CMU

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives. 

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master's, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 men's and women's Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17. 

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It's part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state's largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city's central location in Michigan's Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms. 

CMU Leadership Standards

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams. 

Please review the Leadership Standards before applying for this position. 

EEO Statement

CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex‐based stereotypes, sexual orientation, transgender status, veteran status, or weight (see 

CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.

Inquiries about the application of Title IX can be made to CMU's Title IX Coordinator, the US Department of Education's Assistant Secretary, or both.

CMU's Title IX Coordinator can be reached at:

Phone: 989-774-3253

Office: 103 E. Preston St.

Bovee University Center, suite 306 

Mount Pleasant, MI 48858


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